Make the Most of Your Direct Sales Business

We hope you had a wonderful weekend and a great start to the
week. Last week we started our series on direct sales. There are
a lot of moms who want and need the flexibility of a business
which fits around their family but still makes them money. Direct
sales can be a great option, whether you want to make a little
extra spending money or build a full-time business.

If you really want to make the most of your direct sales
business, you should consider building your own website to
promote your products. Why? Because your website can act as a
24-hour store front and can be a place where people can come to
you and see what you have to offer. You can reduce the amount of
time spent hosting parties and knocking on doors. And even if you
still do those things, you can quite easily build an extra income
stream by just having a website.

This week we’re going to give you a few tips for building and
maximizing your direct sales website. First, we have to note that
some direct sales companies don’t actually allow you to have your
own website representing their company, and others request you
place a disclaimer on your site stating you’re an independent
distributor. Please check your company’s policy before building a

Now lets get started…

Website Basics – Your website should also be easy to navigate, be
pleasing to the eye – avoid flashing imagines and pictured
background, and give a little information about you. If you have
a passion for the product you’re representing that passion will
show through the words on your website. Make sure your writing
and style reflect your positive feelings about the company you’re

Give Information – When you build your website, don’t just place
pictures of your products with a ‘buy now’ button. Give people
information relevant to your products.

For example, if you sell soy candles explain the benefits of
using soy candles versus regular candles. Give tips on how candle
light can change the mood in a room or how candles can help you
relax. In other words, provide quality information. This will
help your website rank well with the search engines and bring you
free traffic. People are also more likely to purchase your
products if you provide a link after they read an informative
article, rather than just placing a ‘buy now’ link on the main
page of your site.

Recruiting Tips – A lot of top direct sales people place big
emphasis on recruiting a team. Include a page on your website,
which states the benefits of joining your direct sales
opportunity. Provide articles, tips and information to help
people learn more about your business. A website can be a great
tool for building a direct sales team.

Having your own direct sales website can be a real boost for your
business. These tips will help you get started and we’ve also put
together two new articles to help you build a profitable direct
sales website and maximize your online success. You can find them

We hope you enjoy those. Next week we’ll be back with tips on how
to recruit a happy and profitable direct sales team. Speak to you

Take care,
Alice Seba & Mila Sidman

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